The Content Idea Generator supplies an countless provide of distinctive content material matters so you by no means run out of concepts. Simply enter a couple of keywords and let the device work its magic to deliver tailor-made ideas. Asking users directly is the simplest way to find out what they want from content material. By constructing on their expectations, you can reply positively to suggestions from your viewers about what they get pleasure from and dislike about your merchandise.
If you’re not utilizing them yet, you’re lacking out on severe time financial savings. The Benefits of GamificationGamification drives engagement by tapping into intrinsic human motivators, similar to competition, achievement, and reward. It helps construct a sense of pleasure and anticipation, encouraging customers to take action and full desired tasks. Gamified experiences can even improve the training course of, as they permit users to apply newly acquired data in a sensible and interactive method.
Invite an trade leader to contribute their experience as a visitor blogger. Explain how video channels like YouTube or TikTok may be an asset to your business. Discuss how your model uses LinkedIn to connect with your neighborhood. Explain how your most up-to-date Instagram Live session engaged your viewers. Write about tips on how to properly research and collect data for stories.
At Outbrain, we needed to elucidate the history of native promoting without getting slowed down in boring stats and details. So we created an infographic about it that has stood the take a look at of time. From topic choice to your final edits, your viewers ought to play an enormous role in the method in which you present info. Whether your business has only been open for one year or the company is celebrating its a hundredth anniversary, there’s always one thing to celebrate.
Content curation not solely saves you time but additionally allows you to publish your content material in the proper place. By focusing on newbies as a substitute of consultants, you usually have a tendency to attain your organic traffic objectives. And eventually helps add more results in the gross sales funnel without placing a dent in your wallet. If you look at the paid promoting mannequin, it’s geared towards getting something from the prospect and convert them into prospects. While paid promoting is designed to get something from the audience, in the end converting the prospect into a buyer.
This builds their connection to the brand and infrequently results in elevated loyalty, as well as user-generated content material that supports general marketing efforts. Interactive content material marketing is another important part of any technique. It takes a little tinkering to get livestreams just right, but when you do, they turn into a reliable tool for reinforcing engagement, regardless of the platform.
This is the time to supply case studies, guides, instructional videos, and checklists that assist your viewers evaluate their options while maintaining your products or services in thoughts. Optimize your content material technique to achieve the widest attainable attain with out compromising quality. Utilize scheduling tools to automate postings, analyze efficiency metrics to determine successful content material, and continuously refine your method based mostly on data-driven insights. Conjuring up the best content advertising ideas takes equal parts creativity and discipline. Don’t make a rookie mistake; always embrace relevant movies into your weblog posts.
Host an informal reside session to answer questions, remedy issues, or just discuss store. Curate the most effective tools, apps, or assets for a selected task or objective your viewers cares about. Story-style carousels, creator collabs, behind-the-scenes reels, opinion posts, and area of interest memes are in all places. Gamified content (like swipe quizzes) is working great too, people love interacting, not simply studying or watching. You may know Hootsuite as a scheduling tool, however their Composer feature is surprisingly stable for brainstorming and building posts on the fly.
You can create comparable cheat sheets to assist users crack the code for any specific subject. Mutiny is a website-personalization device for firms to run focused, revenue-generating campaigns. These case examine examples provides you with a new approach to share customer tales. Then, this tool will decide how much money and time that potential clients may save by documenting data in one place.
They’ll have the ability to see the people behind the merchandise, making them feel an emotional pull to your brand. Perhaps probably the most elaborate variant is interactive functions. However, if they provide actual added value and in the best case have distinctive promoting propositions, they can attract appreciable attention. Examples of such functions could be a calculator, a configurator or a web-based device that your clients can use to calculate costs or put collectively a product, for example.
Customers like to really feel appreciated and highlighted, and types name it a win when a customer posts a photograph along with your products and recommends your model to their followers. Interactive content material advertising strikes beyond passive consumption, inviting your audience to turn out to be lively individuals in the expertise. This technique entails creating dynamic property like quizzes, polls, calculators, and assessments that require person enter to ship personalised outcomes.
Incorporate digital occasions and webinars into your content advertising strategy. These interactive experiences let you connect along with your audience in real-time, present priceless insights, and establish your model as a thought leader in your industry. AI permits for superior data evaluation and segmentation, enabling you to gain deeper insights into your target market. Use AI-powered analytics platforms to investigate buyer data, together with demographics, habits patterns, and preferences. This info helps tailor your content to specific audience segments, ensuring it resonates with their needs and pursuits. AI-powered personalization tools can also ship custom-made experiences by dynamically presenting related content based mostly on user behavior.
On the opposite hand, B2B marketers focus on stating details and advantages when talking to company consumers. In most cases, corporations tend to buy a services or products that costs much less but might help them drive extra revenue. There are much less feelings involved in the B2B purchasing journey. For instance, McDonald’s markets burgers, fries, and ice cream to youngsters and their parents, worldwide. More importantly, a powerful 95% of listeners tuned in to 75% of each episode’s duration. High-level USDA officials and professors additionally turned repeat listeners of the podcast.
Stepping into a bunch of interior design fanatics, as an example, you’ll discover folks asking for tips, do-it-yourself inspirations, and recommendations on contractors and instruments. If you’re in the true estate trade, this can inform your blog posts and different content pieces. Social media utilization has increased significantly in current years. Content on these channels can affect users to do sure activities. Applying inventive social media marketing ideas can add an extra star to your advertising campaign. Marketing your small enterprise effectively would not should be overwhelming or costly.
According to the CMI, 92% of entrepreneurs need assistance with content advertising, as solely 8% of marketers really feel they’re doing an excellent job. In this part, we’re going to take a look at instruments to help you market more successfully with content material. If you need to get more from your content material strategy, attaining real outcomes that increase leads and sales, then you’ll want to make use of the proper forms of content.
Or you would write one that is related to your area or impressed by your pursuits (“how to repurpose your old jeans into a wearable handbag”). Answer widespread questions your viewers has about your corporation or industry. Engage directly together with your audience by answering their most pressing questions in real-time. With this human-to-human strategy, we’ve seen extra followers and engagement on YouTube, LinkedIn, and Instagram.
Key metrics embody shares, likes, comments, and followers throughout numerous platforms. By monitoring site visitors and engagement metrics, you’ll find a way to acquire useful insights into how many people are consuming your content material and their stage of interplay with it. This info might help information future content material creation selections based mostly on what resonates along with your audience. Endurance usually ends in replication with the gang taking and adoration felt towards the product/service supplied, a minimum of a lot earlier than proceeding.
Podcasts are growing in recognition and may be a good way to succeed in your viewers. You can talk about music, interview different artists, and share your journey and insights. With 40% of customers abandoning websites that take more than three seconds to load, guests don’t have patience for gradual or clunky cell experiences. Whenever there’s a chance to tie in any of your hotel’s facilities, providers, or activities into your content material – do so but make certain it’s natural and related for the reader. When you’re bringing in lots of visitors through your content material you wish to give your self each probability to convert the audience into a booking.
Content advertising examples embody media like newsletters, podcasts, social media posts, and videos. All of those types of content are meant to present helpful and related info that delights customers and attracts them to your brand. Promote your content by way of numerous channels corresponding to social media platforms, e-mail newsletters, visitor blogging alternatives, or influencer partnerships. Tailor your distribution strategy based on where your target audience is most lively. If you wish to have interaction readers and stand out from the group, publishing original analysis is an effective content material technique that has been confirmed to create important results.
The knowledge collected from these interactions can then be used to segment your viewers and tailor future advertising efforts with outstanding precision. Encourage your customers to share their experiences with your products or services by hosting contests or providing incentives for critiques. Sharing UGC on your website or social media helps showcase your satisfied prospects and builds social proof. Email advertising is amongst the oldest and most reliable digital marketing tactics.
One of these is often developing with new content marketing ideas. However, creating recent and compelling content material advertising ideas can usually be challenging. Content advertising is all about creating and sharing useful content material to promote your business. You can create many types of content material, from weblog posts and articles to infographics and videos, to draw new customers. Read on to discover a few of the most potent advertising ideas to leverage in 2023.
Blog about subjects which are relevant to your industry and target group. Even if your business isn’t a global brand, you probably can still learn from the best content marketing examples like the Nintendo Switch campaign. We’ll additionally give you some key takeaways that will assist you learn to apply these tactics to your personal content marketing strategy.
And on this means, the first quick food manufacturers do their advertising. In this way, you’ll have the ability to simply promote your new companies to the viewers. Increasingly versatile content for restaurant ads presents the possibility to speak often and creatively. Using this materials by way of cheap finest restaurant advertising paths such as retargeting may make your content more priceless.
Every time the reader refers back to the digital download, they’re reminded of your model. Coming up with creative marketing concepts on your small business isn’t at all times simple, especially with all the other issues you have to care for daily. That’s why we’ve put together this list of ideas that can assist you create the subsequent greatest advertising marketing campaign on your brand. Augmented reality (AR) offers thrilling alternatives for manufacturers to provide immersive experiences to their viewers. Explore incorporating AR into your content material advertising efforts, whether or not it’s by way of interactive AR ads or AR-powered product demonstrations. With the exponential rise of video consumption, it’s important to include video into your content advertising strategy.
To develop creativity in advertising, keep open to experimenting with new advertising ideas and take inspiration from varied industries. Collaborate along with your team, test unconventional approaches like interactive content, or use data-driven insights to search out inventive options. Tools like brainstorming sessions, buyer suggestions, and analyzing opponents might help spark revolutionary concepts that can resonate along with your viewers. User-generated content (UGC) is a powerful approach to amplify your brand’s reach and build belief.
Ideally, your services or products solves an issue you realize your viewers has. Many of the concepts you consider will be evergreen (i.e., simply as related months or years from now as they are today). You can also outline your course of for refining concepts in your content material workflow. Use your content audit, persona analysis, and goals to make the most effective content choices for your small business. Then, using your audience and topic choices, slender down your chosen content formats and channels. It helps you ensure that every bit of content material aligns with business requirements and policies.
Reid Hoffman took an unique method to making a book trailer for Blitzscaling. Obviously, Berkshire Hathaway would be successful without these letters… but they’ve definitely helped the corporate construct a cult-like following (among each traders and non-investors). And as a place for designers to showcase their portfolios, it’s the right captive audience for Adobe. Since those hyperlinks are to its GitHub page, they don’t instantly impression Basecamp’s web optimization. Bankrate has constructed dozens of calculators over time, overlaying monetary matters ranging from mortgages to retirement, life insurance coverage, faculty savings, taxes and extra. These are maybe a few of the most comprehensive pieces of content to create, but they can also be some of the most rewarding.
Social interviews are oftentimes informal and off-the-cuff, coming off as authentic to your viewers. As an added bonus, you’ll be able to repurpose your social interviews into podcasts, blog posts, and YouTube videos. You also can let another person in your company take over your account to offer your feed some taste. Two brands team up on a campaign or piece of content similar to a webinar, ebook, or perhaps a special promotion, and each company gets publicity to the other’s audience. For example, tools like Sprout Social can take primary ideas and keywords and refine them into a social media caption that’s more likely to earn interactions. This strategy not solely saves time but also sparks creativity in situations where you’re burnt out or otherwise strapped for ideas.
Show your viewers how your services or products might help them by using case studies. This could include sharing a customer story or outlining the results of a recent project. If you wish to attract a wider audience, connect with thought leaders in your industry and have them share their expertise in your platform. Infographics are a easy way to share complicated info in an easy-to-understand format.
It can take a lot of time to create a priceless content material supply from scratch. Mailshake, an e mail outreach device, implemented marketing automation effectively by creating a Cold Email Masterclass to show people how to make higher connections via email outreach. The masterclass is made up of eight complete lessons (i.e. pillar pages). Furthermore, the outline of the video features a hyperlink to a submit on the company’s blog that gives more info. The blog post also offers hyperlinks to where pet house owners should buy the materials they need off the official Chewy web site.
You can post a shot of fashions using your products or just share high-quality photographs of them on a floor, adding your shoppable hashtags in captions. In this submit, you’ll find the record of 20 content material ideas on your Instagram account. Feel free to make use of it as a guidelines whenever you really feel stuck and don’t know what to publish subsequent. Want to refine your social media content and guarantee it resonates with your audience?
It usually contains pertinent details in regards to the writer or organization and its history. Lead era refers to monitoring the variety of new leads generated because of your content. This could contain tracking varied actions such as filling out contact varieties, downloading resources, or registering for webinars after consuming your content. In any case, this type of arrangement is a good way to build relationships that would result in even larger, extra impactful co-marketing opportunities. Just like folks wish to know what happens behind the scenes, additionally they prefer to know who’s behind the scenes. So, although it’d really feel uncomfortable to put yourself on the market at first, let individuals get to know you and your team.
AI tools additionally recommend multiple angles or approaches for a single subject by inputting keywords or themes, sparking creativity and helping entrepreneurs overcome writer’s block. For instance, if you’re stuck on creating ideas for a blog sequence or social media campaign, AI can list potential matters or even define content ideas based mostly on trade tendencies. Generating contemporary and related content ideas can be difficult, however AI simplifies the process by analyzing viewers preferences, trends and keywords. AI-powered tools recommend topics primarily based on information, guaranteeing your content material resonates with your target audience. This reduces brainstorming time and increases the probability of making high-performing content. Now that you’re geared up with these social media content material ideas, it is time to put them into action.
“The more the merrier” might look like a good idea when it comes to brainstorming, but it usually has the opposite effect. Usually, a couple of people discuss while the bulk keep quiet or tune out entirely. Share highlights from a current trade conference you or your staff attended. Start a collection the place distant team members share their daily work routines. Share key takeaways from a latest trade conference you or your group attended.
I arguably could have phrased the comment much more eloquently than I did at 19 years old, however suffice it to say that I won that specific debate. A fast-paced content brainstorming method where the major target is on amount over quality. On the same search engine results page, you can see a People additionally ask part, which outlines the queries related to the phrase you keyed within the search tab. No one knows your industry’s acronyms, phrases, and slang better than you. Create a fast glossary of definitions, and publish as low price advertising.
Content advertising is all about attracting the proper audience — that is, those that are more than likely to interact along with your brand and buy your products. But you can’t write content that draws the right viewers till you understand your viewers. Really, the sky is the restrict in phrases of skilled information ideas for B2B content advertising. Designing an app for your personal clients or prospects is actually fairly easy, with the help of easy-to-use instruments like Conduit’s customer builder.
The thought of the narrative is far older than content material advertising, and there’s a fair likelihood it’s going to final for a lot longer. If you’re in want of some inspiration on how to share your historical past, try Aston Martin’s drool-worthy success on this area. This strategy is powerful because it directly addresses the user’s context.
This multi-channel strategy helped them get the word out about the trigger while sharing this one child’s once-in-a-lifetime experience. By asking people to share the product with someone they know, the campaign additionally labored to make an emotional reference to its consumers. It can actually be a headache if you don’t know the place to start and how to do it. Doing so additionally lets you improve your customer experience – a significant facet of marketing within the digital age. A higher various could possibly be reddit, thought-about the ‘front page of the Internet’ with its user-shared and voted topics.
But ensure the topics you choose are inside your ranking capabilities. The Keyword Magic Tool organizes subjects by this criterion by default. To find these subjects, use the Keyword Analytics for YouTube app. Both your targets and your viewers insights ought to inform your decisions.
Now, I’d like to listen to one of the best advertising enterprise ideas that you have used or utilizing for your small business. It’s particularly useful if you’re like me and get ideas at sudden instances. So do not be late to make your small business recognized by your audiences on this wonderful platform.
Many companies, nevertheless, skip the recommendation to put in writing a set of content material pointers. It’s critical that your business doesn’t overlook this step on tips on how to create a content material strategy. Without tips, you’ll find a way to impression the standard of your strategy, as properly as its influence in your targets. This plumbing firm did an excellent job of it by sharing an easy-to-follow winter home prep checklist.
You can ask for the email list of your audiences earlier than providing it and send them an attractive e-mail newsletter. People have at all times liked learning something new, and they can’t miss an opportunity to get your merchandise when they have multiple uses. People imagine consultants extra, so making them a part of your small business can help to drive more customers. Try to make your infographics eye-catching but do not use too many colors as it’s genuinely offensive or else you probably can creatively share some case studies in it.
Seth shared another story to show how information can spark the future success of your content material and advertising applications. For instance, likes and follows on social media are not necessarily signals of buying curiosity. Seth used a comparability between The Atlantic and the National Enquirer. On Facebook, Atlantic Monthly has 45 occasions more followers than the National Enquirer. There are all the time new content marketing developments emerging that you need to take benefit of to keep your technique contemporary and efficient for your viewers. Staying on top of these trends, though, is usually a daunting task.
Not just any content both, but info that they know their audience will discover helpful. A case research is maybe probably the most versatile sort of content material advertising as a outcome of it might possibly take many different varieties — a few of which are on this record. That’s proper, case research can take the type of a blog post, e-book, podcast, or even an infographic.
Then, upon getting a healthy record established, you’ll have the ability to lean on it to ship curated data to your community for a cost-efficient method to communicate along with your viewers. Then, click on the “Create brief or content” button on any web page to ship the idea on to the Content Toolkit. Semrush’s Keyword Strategy Builder automatically creates topic clusters.
To start, determine popular or even controversial matters in your industry. And write a blog publish with an intriguing angle to capture this current curiosity in the subject. This campaign is a great example of opportunistic content material creation. You can create content round a topic that individuals are already interested in. And by joining in the conversation, you stand an opportunity of capitalizing on its present momentum.
So, to assist guide and inspire your groups to create that exceptional content, we asked trade thought leaders (including Content Marketing World and Marketing Analytics Gain practical insights on how to leverage Slideshare to amplify your content material and effectively have interaction your audience. Some time ago I partnered with BuzzSumo to research 912 million weblog posts. Well, that’s the true power of content material advertising in the B2B space.
Showing help online is a good way to assist build your brand authenticity, so don’t shrink back from the causes which might be necessary to your corporation. Demonstrate your brand values by posting your help for a trigger. This is usually a one-time or recurring donation to relevant organizations, and your brand can encourage followers to donate. Or, similar to HeyOrca, showcase worker volunteer and fundraising alternatives to native nonprofits. If social media has taught us anything, it’s that individuals love to share their opinions.
This is a good idea for SaaS companies — share your new features on social media, particularly if they’re main updates. Here’s an instance from Goldcast — the brand even includes simply how a lot time it’ll take to observe the video as a courtesy to its followers in their caption. Social media is the perfect place to advertise upcoming events, whether or not online or in individual. On Facebook and LinkedIn, you’ll be able to even create event pages to assist share extra information about your upcoming occasion. We typically image influencers working mainly with huge manufacturers, but 2024 is the 12 months small businesses take over. Our Social Trends report discovered solely 28% of small businesses currently work with creators, whereas 42% of businesses with over 1,000 workers do.
It’s essential to do not neglect that profitable implementation nonetheless requires human oversight to maintain your model voice, emotional connection, and creative course. The secret is using AI to boost somewhat than exchange human ingenuity. Extrapolating this further, we are in a position to assume that past the present group of well-known individuals seen on Google Trends, searchers are also in search of other well-known people’s weight loss regimes. For instance, the search engine optimization business has a lot of phrases that people outdoors the business might not fully grasp. That’s why we recently published a glossary of search engine optimization phrases that people should know. No matter how familiar you are together with your trade, it’s almost unimaginable to know and understand each inch of your area of interest.
Consider launching your individual branded podcast to share business insights, interview experts, and connect along with your viewers on a more personal stage. Before diving into the world of artistic content material advertising, it may be very important assess your current content technique and identify areas for enchancment. As your business prepares for Father’s Day, contemplate sharing that activity through articles, videos, and social media posts.
Shoppable social posts are a game-changer for creators promoting bodily merchandise. They enable your audience to purchase instantly out of your social media posts without leaving the platform, making the purchasing course of clean and handy. They often publish case research showcasing how their CRM instruments assist companies enhance their advertising methods, complete with outcomes that highlight the value of their companies. You can embed quizzes and polls in your blog posts or share them on social media channels. The cool factor about this kind of content material is that it could additionally provide valuable insights into viewers preferences and behaviors. When you be taught extra about your audience, you’ll have the ability to create higher content material and provides for them.
You’ll learn practical frameworks like AIDA, PAS, and BAB, as nicely as strategies for adapting your copy to totally different platforms. By the end, you’ll be outfitted to craft persuasive ads that resonate with your goal market. In this lesson, I’ll guide you through the significance of website navigation and user experience (UX) in driving greater conversions. You’ll learn the way poor navigation can lead to misplaced conversions, how to structure intuitive and efficient navigation, and tips on how to design an gratifying, seamless UX. In this lesson, you’ll be taught the essentials of hiring the most effective talent for your company. I’ll guide you thru the recruitment process, from defining the function and crafting a job description to deciding on, interviewing, and making presents.
As the Marketing Manager of CSO-Yemen, I’m at all times looking for progressive strategies to interact our audience successfully. One particularly inventive approach we applied was the use of real-time information visuals to highlight the urgency of humanitarian needs in our community. Engaging the community this way not solely fostered a way of belonging, but also positioned us as a listening chief in the field.
A weblog publish is a type of informational material hosted on an net site. This media kind informs the public a couple of top or middle-funnel topic related to your services or products. Highlight buyer testimonials and product evaluations, and encourage consumers to share their films made along with your goods on social media. Thomas offers promoting choices in Thomas Industry Update, the trade’s main every day e mail newsletter that gets learn by greater than 310,000 professionals across numerous industries.
Ask your clients what kind of content material they prefer to see on your social pages, and then share the identical. This listing of a hundred social media publish concepts will keep your social advertising technique impressed for a really lengthy time. Active profiles attract your audience, building your model awareness, and promote your rankings. You can select to answer questions by preserving your sentences concise, stating the important thing factors, sharing distinctive and factual info, and avoiding impulsiveness.
These are fictional representations of your ideal clients based on actual information and research. By fleshing out your buyer personas, you can start to picture your audience as actual individuals with actual wants and tailor your content for marketing accordingly. Inspire and uplift your viewers with content material designed to inspire and encourage private or professional development. This approach fosters a powerful emotional connection by providing hope, encouragement, and actionable steps in direction of reaching objectives. Sharing positive messages, success stories, and narratives of overcoming challenges resonates deeply with audiences in search of inspiration and direction.
Once you’ve an excellent understanding of their responses, think of artistic ways to current that information in a way that is relevant to both them and your business. The implementation of gamification in content material advertising has proven to be a powerful device. It entails integrating game components into your content, making it more gratifying and captivating for readers. These can range from interactive infographics to creating a whole sport.
It is about creating, choosing, and distributing helpful content material without charge for growing visits to a net site. This varieties a group of people excited about what you do or offer, making leads and eventually turning them into gross sales. Megan Marrs is a veteran content marketer who harbors a love for writing, watercolors, oxford commas, and canines of all sizes and shapes. When she’s not typing out blog posts or crafting killer social media campaigns, you’ll find her lounging in a hammock with an epic fantasy novel. It’s tough being a client with so many products to select from.
This social media content material thought involves revealing anecdotes, life lessons, challenges, and triumphs to foster emotional connections. Sharing weak, relatable moments humanizes your brand or online presence, resonating with followers on a private level and building stronger, extra genuine relationships. It permits your audience to see you as a relatable individual, not only a brand or faceless entity. Now comes the fun half, placing it into motion with engaging, value-driven content marketing ideas that join with your audience. Your clients need to feel particular, so give them what generates leads for your business. You can use it to focus on specific demographics or promote particular products or services.
Powerpoint documents from prospect presentations, business events, and even inner training may be shortly edited, and uploaded to Slideshare for optimum exposure. So in that case, we point out our new posts as a PS at the bottom of the e-newsletter. And despite the precise fact that the content itself was “recycled” from my older content material, that video has carried out tremendous properly. For example, I revealed this beginner’s guide to web optimization video on my YouTube channel. And because I give readers “one-stop shopping” for studying in regards to the subject.
Once you’ve empathized with the previous and are armed with the latter, it’s simpler to make a case for more optimization and never web new content material. It’s simply as key to constantly prune and optimize your current content as it’s to chase shiny, new matters. Across nearly all of our content material, together with this information, we add screenshots taken from the Ahrefs dashboard, so you’ll have the ability to see tips on how to use our instruments to achieve your goals. Instead of getting drawn into a battle of paid advertisements vs. content marketing, the smarter discussion is about tips on how to use them each collectively to maximise each short- and long-term outcomes.
Content advertising may look like a buzzword, however actually it ought to be a vital part of every hotel’s advertising strategy. Content advertising is a advertising strategy where businesses create and distribute valuable and consistent content to draw and retain their audience. For instance, at Soapbox, an enormous value-add within our product is our massive agenda templates library. Luckily for us, those that are actively searching for agenda templates are typically extra more likely to convert into free and paid users. So we created a search-focused agenda templates library, which allowed us to rank for a variety of long-tail keywords whereas driving high-quality site visitors to our website.